Data & Intelligence | by Danny Meadows-Klue
European and US adspend data revealed major leaps forward, as consumer and business brands upped their budgets. The Google family of companies continued to broaden, there was another wave of acquisitions, and the virtual world of Second Life swelled to more than 6 million residents - with over 1.3m of them active in the month. In Europe '1 day a month' is the new magic number. Across the continent the average internet user now spends 24 hours online each month helping put in perspective the scale of the shift in time and focus. UK audiences take pole position, clocking up a staggering 34 hours with the most entrenched online community.
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