In the UK, Nielsen/NetRatings continued to provide strong data throughout 2007 with the additional strand of time on site adding to the familiar metrics of page impression and visitors. These figures cover 2007.

• Guardian Unlimited remains the top national newspaper website, with 34.9m total audience minutes and an average of 12:58 per person
• The Sun Online is second, with 23.8m total minutes and 12:04 minutes per person
• Times Online takes third place with 21.25m total minutes
• Telegraph.co.uk is forth in the ranking with 15.2m minutes

The Newspaper Association of America collates advertising revenue data for online newspapers in North America. They conclude that advertising income to newspapers’ websites grew in 2007, up 19.3% to $796 million per quarter (Q2 2007 ad revenue vs Q2 06). The continued online migration of advertising, coupled with the general ad declines for print, newspaper websites now account for 7% of total newspaper ad spending; in Q2 ‘06, that figure was 5.4%.