Google: revenues in the UK top $2.5bn

25/02/2008

intelligence1.jpgData & Intelligence | by Danny Meadows-Klue

Another exceptional month in a decade of exceptional months: latest financial reports from Google reveal that the UK operation smashed the $2.5bn barrier (£1.3bn) for the first time, accounting for 15% of total worldwide revenues. Business in the UK is up almost 60% year-on-year in turnover (58%), with the pay-per-click activity accounting for the vast majority of all the firm’s revenues.

It’s particularly interesting to see the data because only in the UK and the US is the national revenue number disclosed (due to the needs of finance regulations). As the US market saturates, the share the UK accounts for of total revenues is edging up, from 14% in 2005 to 15% in 2006 and 2007. The reporting also reminds us that in addition to the high profile DoubleClick, there were 18 other acquisitions, averaging more than one every three weeks.

The financial reporting also reminds us that in addition to the high profile DoubleClick, there were 18 other acquisitions, averaging more than one every three weeks. In terms of headcount, Google has grown massively since 2000 when their first international employee set up shop in London.

Related articles: New advertising products from Google | Learning search engine marketing skills at The Search Academy for digital marketers | Common questions about search marketing

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