Digital Insight Report | by Danny Meadows-Klue

Back in 2004 we set up the Digital Media Sales Academy to help portals, magazines and newspapers make a stronger and clearer case for the role of online advertising.

Since then we've taught it teams from over 20 countries and developed advanced strands for sales directors as well as orientations for newcomers.

We're sharing some of the recent course companion notes because they give a sense of the challenges marketers have with online media and reflects what they're missing. These are highlights of some of the questions asked during the last few months, and if you have questions, then we're taking the passwords off the online classroom so you can add yours here.

If you or your colleagues are looking for training this year in online sales, online ad operations, the marketing of online sites, or web media strategy, then why not see if we can help. With some of the world's leading media brands among the existing academy graduates you'll be in good company.

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