Digital Insight Report | by Danny Meadows-Klue

The skills crisis in digital industry is not getting better.

We've been running training in more than twenty countries as well as the UK and we're seeing the same patterns of rapid growth in the industry leaving most companies uncomfortably over-stretched.

Without enough of the right people in place firms are placing at risk their online marketing, content and in many cases the whole strategy. It concerned us enough to write up one of our short reports, and for us to include some of the best practice approaches we have seen in structuring digital teams effectively. When a brand extends onto the web they become a publisher whether or not they have a traditional history of content development, and with the massive expansion of web content, these skills are in high demand.

The crisis is holding back the whole industry in most countries, and I thought you might find the notes useful. If you have comments then let me know, and if you are looking for quick training to boost the skills of some of your own team then we've included links to a couple of the 40 courses we developed below.

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