Digital Insight Report | by Danny Meadows-Klue

When the new data came out about online advertising spend in the UK getting set to overtake television next year, a few people asked me to write up some perspectives on the growth, the drivers, and the nature of change in media. You're probably not surprised by another massive leap in what has become the world's leading online advertising economy, but the trends in search, classified, video and industry sectors are fascinating. Ever larger campaign budgets are switching to the web, and there is an accelerating understanding of the models to apply to web media to get consistently high returns.

Having tracked the online ad economy since the early nineties, I'm confident that whatever happens to the wider marketing sector over the next three years, there will be no dramatic slowdown in online. The highlights are for you here, and there's a short Digital Insight Report at the end of the links. Let me know if it's useful, and if you have a comment you'd like published, then just mail me back.

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