Digital Insight Report | by Danny Meadows-Klue

On the web consumers can have their information and entertainment needs met without needing traditional media brands. The business models of publishers and broadcasters acting as market places that bring together audiences and advertisers are challenged. The formula for success online means developing services so strong and compelling they draw in audiences through 'must-have' propositions. This might mean radically rethinking the approach and the content, but for brands that get it right, the pickings are rich. Last year the team here at Digital ran website product development workshops for firms from over 20 countries and these notes share with you some of the framework we've been using since 2000. We love great web content and want to see our friends and partners producing even more.

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