Since 1994 our directors and associates have been helping firms get digital channels right. Originally they did it as specialists within media firms and brands, and then in 2000 set up this consultancy practice. We helped create the IAB trade associations in the UK, Europe and many countries from New Zealand to Mexico - we even ran the UK and European IABs for five years. As an independent academic consultancy we coach agency managers to help them retain their edge in digital channels.

Poorly thought through strategies waste masses of agency time as well as risking long term client relationships. Get the model for lead generation or consumer connections right and a brand or publisher can undergo a transformative leap. But typically briefs to agencies can be weak, client teams lack the right consumer insights, the business struggles with where to fit digital in, and all to often the agency team don't have the right level of insight and skill to deliver what's needed.

That's where digital coaching comes in. It changes the way marketers behave, unlocking a step change in their performance. That could simply mean better results for the same budget, or it could mean a radical change in direction for the whole firm's marketing or publishing. The coaching programmes cover 40 digital disciplines and are set at three distinct levels:

• Orientation: For newcomers converting into digital from classic media and marketing (normally less than 6 months digital experience)
• Advanced: Marketers with 6 months to 4 years experience of working with digital channels
• Masterclass: For digital professionals with 5 years or more experience

We began developing these digital marketing and management coaching programmes in 2003. They have helped thousands of people and firms achieve much more for their brands and in their careers. The way we do this is by providing industry experts who can join your team for short in-company courses structured around the specific needs of your business and the challenges you face. The strategy team in London develop the course structures and models and centrally manage your team's learning. In many countries we run public access programmes that invite groups of marketers and digital specialists to work together in a collaborative training environment. Online support is available as well, but there's no substitute for being face to face with your team.