Get more leads for less

05/07/2008

by Danny Meadows-Klue

The web should be your most powerful lead generation tool, but is it doing the job properly? We've worked with thousands of marketers to help them increase the volume of leads they get and decrease the price they pay. Most search advertising, search engine optimisation and web customer acquisition programmes can work much harder - if only you know what to do, or what to ask of your agency. The challenge is knowing how to achieve this.

That's where digital coaching comes in. It changes the way marketers behave, unlocking a step change in their performance. That could simply mean better results for the same budget, or it could mean a radical change in direction for the whole firm's marketing or publishing. The coaching programmes cover 40 digital disciplines and are set at three distinct levels:

  • Orientation: For newcomers converting into digital from classic media and marketing (normally less than 6 months digital experience)
  • Advanced: Marketers with 6 months to 4 years experience of working with digital channels
  • Masterclass: For digital professionals with 5 years or more experience

We began developing these digital marketing and management coaching programmes in 2003. They have helped thousands of people and firms achieve much more for their brands and in their careers. The way we do this is by providing industry experts who can join your team for short in-company courses structured around the specific needs of your business and the challenges you face. The strategy team in London develop the course structures and models and centrally manage your team's learning. In many countries we run public access programmes that invite groups of marketers and digital specialists to work together in a collaborative training environment. Online support is available as well, but there's no substitute for being face to face with your team.

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