Data & Intelligence | by Danny Meadows-Klue
With financial markets in turmoil and marketing budgets tightening we're going against the trend by forecasting relatively strong times for online marketing. When marketing budgets need proof, marketers will stick with the internet. Partly it's the accountability of knowing you only pay for banners that get downloaded or search listings that get clicked, partly it's the way that sites fuel the sales teams of most firms, and how even in FMCG their web presence is the gateway to relationship marketing programmes.
We also cover the latest announcements from Amazon and the BBC, as well as research from ComScore which confirms that here in the UK, video on the web has certainly crossed its tipping point: watch next year as video advertising follows.