by Danny Meadows-Klue
Publishers can earn significant revenue from Google’s AdSense tools, but simply placing AdSense on the site is only part of the story – getting the search engines to create revenue for publishers means optimising the search marketing placement for best result.
Here are a few ways to get better results from using AdSense.
Placement on news sites
- The right hand column top right in the standard Skyscraper position is likely to give the best results.
- Running AdSense in the main content column at the base of an article works well, but remember to keep the ads above the comment sections and any bottom of the page navigation. Google also produce customised ad units that fit any environment.
- The new generation of image adverts remind publishers how far the Google business has developed, with banner graphical formats easily deployable by website publishers.
There’s always a challenge for publishers in striking the right balance between integrating advertising into the content of a web page and not interrupting the experience of the user so much that it detracts from their enjoyment of the publication, but these tips are sound and well researched.
More information about how publishers can maximise their advertising revenues are available through the Digital Publishing Strategy Academy.
