by Danny Meadows-Klue
Internet access in Venezuela is on the rise and during the last three years the connections have become the norm for office workers. At home, the Realty consumers are meeting connected and the era of slow narrowband connections is being replaced by faster broadband connections that, in time, will deliver high quality video programming over the web.
Magazines and newspapers are increasingly full of web addresses asking consumers to go online for more. As business communication has embraced email, a new culture has emerged, and one with increased efficiencies of how companies work. There is a Tipping Point coming, and internet access will quickly go mainstream, and over the next few years access will broaden as PC penetration grows, schools use the web more in teaching and then as mobile phone internet access becomes mass market.
For information about the developments in this market ask the team at Digital. Data and background includes:
- How large is the internet audience in Venezuela today
- What are the demographics
- How fast is it growing
- What are the key changes
The way brands use online doesn’t mean simply taking the model from North America and re-applying it, but finding the right mix of media channels for reaching today’s audiences here in Venezuela.