Digital Insight Report | by Danny Meadows-Klue

This snapshot of the Indian market paints the picture of a fragmented economy. There is a fast moving professional class - enjoying broadband access and the latest technology - while at the same time there remain massive infrastructure problems and literacy challenges. So while the overall level of internet use may seem low, it’s important to understand the target consumer and the nature of their behaviour. Upscale demographic groups and professionals are likely to be online, or have access through their family. The media industry is responding and the advertising industry is well prepared for them.

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