As brands and retailers gear up for Christmas, this month we've tracked a steep rise in website development, relationship marketing, campaign planning and mobile marketing. The 2010 digital strategy starts now because customers acquired before Christmas will stick with retailers into the January sales and far beyond.
To help brands and their agencies get more from their budgets, The Digital Training Academy has opened up a couple of its online classrooms for the first time. As a client or partner, you can now access additional resources in Social Media, Mobile and Relationship Marketing.
Marketing spend on the high street might be flat, but the switch to the web is clear - and it's also coming with the call for tighter ROI and strong analytics. P&G are among many brands pushing for greater accountability in web advertising, and the growth of online behavioural advertising seems unstoppable. In this month's interview the mastermind marketing Microsoft's Bing search tool takes us behind the scenes on a new way to search and the country focus is on Spain.
If you're a client of the Digital Strategy group and your colleagues would like our research, simply forward this link and we'll do the rest: http://www.digitalstrategyconsulting.com/digitalbriefings.