Behind the scenes every firm's gearing up its 2010 digital strategy, and retailers are looking forward to that sudden seasonal uplift in online sales. Many are running our digital marketing audits to look for areas where they can boost effectiveness without increasing budgets, as ROI looks set to be the key theme for 2010.
This month's news was dominated by the changing relationships between publishers and search engines and that's another theme we're expecting will characterise next year. A related issue is the Murdoch-led quest to charge for online content, and wider concerns about the business models for web media. There's also a sea change to the mobile web from a fixed web, and in Western Europe, the US and many parts of Asia, mobile should be a core element in the 2010 plan.
This month's country focus is Italy, and for all the headlines there are full details on click through.
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