Digital Intelligence August 2010

26/08/2010

Digital Strategy data - Digital Intelligence August 2010The pace of Google's acquisitions is astonishing: Jambool, Social Gold and social apps maker Slide all became GOOG, and there's clear interest in visual search firm Like.com - the new frontier in search. Add to that their PayPal integration with Android and its clear Google's focus today is as much about social, apps, and the web on the move as it is about Search.

Facebook matched the pace with the launch of their Q&A service and the bedding in of CEOP, both of which are strategically core. Facebook clocked up record access levels at work here in the UK, moved into top place in India, and no doubt its stickiness will rise even higher as TV networks like the UK's Channel 5 start to embed their top shows into FB's TV on-demand platform. As Google gears up for Social, Facebook is gearing up for Search and Video.

In the mobile space, the acceleration echoes the late 90s' Tipping Point when the web mainstreamed. All brands we spoke with this month now put mobile into the digital plan - even if only at small levels - and media owners are finally seeing mobile as a core platform. Innovation from device manufacturers continued - especially Nokia and Apple - while Blackberry's network came under the long-expected scrutiny by governments across the Middle East and India, no doubt triggering a massive loss of customers along the way.

Read August 2010

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