Digital Intelligence October 2010

28/10/2010

Digital Strategy data - Digital Intelligence October 2010Privacy issues made headlines this week as Google's Streetview cars were found to be capturing more than just photos. Data about local wi-fi hotspots went far beyond the hotspot location, raising concerns across government and business, while at the same time exposing how little most people know about the data clouds that fill their street. It's time to wake-up to privacy.

The week before it was Facebook's turn, with social media games uncovered as the gateway to a wealth of personal data for advertisers to target against. Nothing wrong with trading free games for seeing targeted advertising, but most consumers seemed completely unaware of what they'd agreed to. The key takeout? Read the small print.

Younger internet users were also found to be having a tough time. Across Europe 1 in 8 children have 'had upsetting experiences online', making clear the need to teach more in schools about privacy, social networking and trust.

And here in the UK the government may be deep in the most brutal spending cuts in history, but it still found £650m for a new initiative to fight cybercrime and protect personal data.

The internet is defining the culture of our generation, but new behaviours need to be taught to companies and individuals alike if we are to handle these tools responsibly. Digital strategies and data strategies are essential to all organisations, so I hope you enjoy the stories below and the clicks behind them.

Read October 2010

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