Get set for another online retail record-breaker: next Monday is
'Mega-Monday' when online stores hit meltdown in the shopping frenzy.
£6.4bn is the UK forecast for December, with over £20m/hr spent on
Monday. Recessionary 2009 saw a 25% leap on 2008 for total online
sales (here in the UK) so expect similar this year. Christmas retail
triggered a frenzy of last minute traffic grabbing with Search Ad Buys
pushing bid prices up and squeezing retail margins - left me thinking
that smarter SEO strategies in the summer could have saved a few
million dollars on paid ads. All too common to see firefighting rather
than getting the strategy in place at the start.
For 2011 we're encouraging consumer brands to evaluate greater roles
for marketing through gaming, so we've included video games and
console platform sales in the US. And this edition also covers top
sites in Russia, Mobile Phone Moms in the US, Finance and Retailer
sites in the UK because that's what brands asked us for.