For the movie rental industry, the news of closure at Blockbusters' 609 stores this month marks the end of an era. In the same week Amazon took on Netflix with streaming service for Prime customers, and online music streaming giant Spotify landed a $1bn valuation (thanks to the Russian Facebook backers). Channels are changing and most brands are well behind getting their own channel mix lined up with what consumers are asking for.
No surprise then that Google is taking on Apple with the 'One Pass' system - a one-stop destination where users can pay for publications online. Listen out for this becoming fused with YouTube to enable the migration of pay-TV; a step that will destabilise part of the value chain and economics in the pay-TV markets. And with new research showing almost three-quarters of European web users download or watch online video there will be no shortage of viewers.
Whatever your digital content strategy, the shift to video needs attention. So if you missed our online video special report, then here's the link.
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