Digital Intelligence July 2011

01/08/2011

Digital Strategy data - Digital Intelligence July 2011With online sales now 10% of retail here in the UK and 1.5m jobs linked to this within a few years, July has been a month of ecommerce innovation. Contrast that to over 10 years back, when we started the Digital Intelligence newswire, and online retail was barely 0.1% of retail spend. This month the whole retail supply chain is innovating fast.

Online retailer Tescos is piloting Wi-Fi access in-store that could unlock a cheaper and easier blended ecommerce with the product acting as a trigger to website downloads without consumers paying for mobile data. And also shows they’re CIO is clearly not frightened about price comparison.

Google debuted ‘AdWords Express’ and shook up small business marketing – yep, they made the simple even simpler and in doing so make a strong pitch to go client-direct rather than through agencies.

The digital strategies of the retail giant Asos (for marketing), Groupon (for auto sales), Google (for product dev) and Facebook (online gaming revenues and sales partnerships) also caught our attention.

Read July 2011

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