Digital Intelligence October 2011

27/10/2011

Digital Strategy data - Digital Intelligence October 2011This month’s research roundup gives more proof about the speed of mobile growth and rising social use. Worldwide mobile access is outpacing fixed-line internet access, and as India's new $40 tablet shows, the economic barriers to technology are tumbling. Global ad revenues from social media are exploding, set to surpass $5bn this year, and doubling to $10bn in 2013. In the UK, web adspend overtook TV - forcing many media agencies to rethink the weight of online vs TV in the mix for FMCG brands.

Below you’ll find how Google ramped up its analytics and encrypted user's searches by default and how Facebook beefed up its conversation management reporting, helping demystify that elusive return on social media investment. Microsoft finalised its own big social media play by securing the Skype acquisition, while Yahoo’s recovery looks unclear – lacking the budgets to acquire.

This month’s loss of Steve Jobs touched us all and united the digital industry. As chief architect of ground-breakers like Mac, iPod, iPhone and iPad, Jobs had a knack for knowing what consumers wanted, before they did. He leaves a huge void not just in Apple, but in digital innovation.

Read October 2011

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