Digital Intelligence July 2012

03/08/2012

Digital Strategy data - Digital Intelligence July 2012

As the first 'social' Olympics gets underway, some over-zealous sponsors are already feeling the wrath of Twitter users, and this month we look at why brands are succeeding (and failing) at the games.
July was another tough month for Facebook, as its ad revenue growth dipped and shares fell. The social network has come under fire for allegations that bots are creating fake 'likes' - ramping up the prices for ads. Can Facebook stem the flow of bad publicity and turn its mobile growth into profits? We've got Zuckerberg's latest attempts at monetisation below, including job boards, a 'want' button and social search ads.

Google and Apple's rivalry has intensified, as the £159 Nexus 7 goes on sale to undercut the iPad. Leaked videos and reports suggest Apple will respond with a majorly revamped iPhone and iPad Mini this September - we've got the video below, (possibly) offering the first glimpse of the iPhone 5.

Top data this month looks at ad spend growth around the world, with digital leading the way in all territories. We also compare mobile ad revenues from Facebook and Twitter, and have the latest infographics on social media ROI along with the best times to post brand messages on Facebook and Twitter - can you guess the top weekly time slot to reach your audience?

Read July 2012

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