Digital Intelligence October 2012

01/11/2012

Digital Strategy data - Digital Intelligence October 2012

After its IPO woes, Facebook finally turned a corner this month - but at what price to advertisers? Reports suggest that the social network is lowering the reach of 'likes' in favour of paid-for advertising such as newsfeed ads and an upcoming 'want' button. Shares in Facebook rose on the back of increased revenues and new ad schemes, but brands are left once again pondering the true value of their 'likes'.

As Christmas looms, mini-tablets look set to be the gift of choice, with the iPad mini unveiled (albeit with a hefty price tag) meaning tablet-friendly sites will become more essential in 2013. As desktop and laptop use wanes, Microsoft's newly-launched Windows 8 is the company's biggest gamble yet, as the software giant looks to challenge Apple and Google in the mobile OS market.

Worst mistake of the month goes to Google, which saw nearly $20bn wiped off its market value in minutes, after Q3 earnings figures released prematurely by mistake revealed a surprise drop in profit growth. Larry Page can take some solace in YouTube's revenues, which are now rivalling US TV networks.

Our video viral highlight of the month is Bodyform's spoof CEO response to a Facebook posting. A master class in viral marketing, the video was created within days and attracted over 3 million views within a week. Scroll to the bottom of this newsletter for more examples of 'digital done right' in our viral videos section.

Read October 2012

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