Digital Intelligence October 2014

31/10/2014

Digital Strategy data - Digital Intelligence October 2014

Mobile strategies got a boost this month as Facebook's Hyper Local ads took geo-targeting to a new level.

New research shows Europeans value their personal data at £140, but if you're a trusted brand looking to get access the price could be lower. For 2015 strategies, smartwatches are about to make intelligent homes even smarter, and connected cars will create a wealth of new touchpoints.

- Facebook's 'auto-play' video strategy pays, as video uploads set to surpass YouTube
- Apple Pay: Goes live in the US
- Mobile video ad spend: Triples in the UK
- YouTube: new 'Preferred' format shakes up media planning
- Twitter: TV ratings now offered through dual-screening

Email us back for extra tips on what this means for your 2015 strategy.

Read October 2014

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