Archived articles
01 Jul 2008:
Hiring a digital agency
30 Jun 2008:
Digital Intelligence June 2008
20 Jun 2008:
Best practice web publishing: The Wall Street Journal - Brand and stature
29 May 2008:
Digital Intelligence May 2008
14 May 2008:
Johnston Press rights issue: it's the business model, not the business
14 May 2008:
Building a powerful media property: using the digital toolbox fully
25 Apr 2008:
Digital Intelligence April 2008
25 Apr 2008:
Seven simple steps for getting more from your website
18 Apr 2008:
Digital Book Club April 2008: Joseph Jaffe
11 Apr 2008:
Profiling the world’s leading digital ad economy
10 Apr 2008:
Best practice in video advertising
04 Apr 2008:
Digital Intelligence March 2008
20 Mar 2008:
Polish exporters: Time to revamp your online marketing strategy?
19 Mar 2008:
The digital skills crisis, told in their own words
12 Mar 2008:
Case studies: Brands engaging audiences effectively
10 Mar 2008:
Best practice in online advertising: using Digital’s Web Advertising Conversion Funnel
08 Mar 2008:
Best practice web publishing: DMGT Group (UK) - Classified verticals
07 Mar 2008:
Best practice: Dayparting – how online ads can learn a lesson from broadcast media
07 Mar 2008:
Digital Intelligence February 2008
06 Mar 2008:
Online communities and the dangers of bandwagons
05 Mar 2008:
Best practice: Sales structures - how do you structure an internet advertising sales team effectively?
05 Mar 2008:
Solving the digital publishing skills crisis with training
03 Mar 2008:
Best practice: Online moderation – Deciding when to moderate comments in social media
27 Feb 2008:
Seven steps for getting more from your website
25 Feb 2008:
Google: revenues in the UK top $2.5bn
20 Feb 2008:
Training tips from the Digital Classroom
19 Feb 2008:
Research: Foreign audiences
15 Feb 2008:
Getting to grips with online media planning - Hints and tips for planners new to digital marketing
14 Feb 2008:
Croatia: a market mobilising for digital
14 Feb 2008:
It’s crunch time for newspapers, both in print and online
06 Feb 2008:
A blog is for life and not just for Christmas - Weaving blogs effectively into digital marketing
04 Feb 2008:
Online marketing: massive undiscovered potential
03 Feb 2008:
Best practice web publishing: Telegraph.co.uk - News and cultural change
31 Jan 2008:
Digital Intelligence January 2008
24 Jan 2008:
Online ad products: More innovations rolling out from Google
18 Jan 2008:
Research: Online newspaper audiences and revenues
21 Dec 2007:
Digital Intelligence December 2007
07 Dec 2007:
Search engine marketing – getting the right model of SEO for professional services
06 Dec 2007:
SEO for magazines, newspapers and media sites: processes and tips
06 Dec 2007:
Online marketing: your customers are still waiting for you
26 Nov 2007:
Digital strategy for a television station, newspaper or magazine
20 Nov 2007:
Digital Intelligence November 2007
15 Nov 2007:
Discoverability: the undervalued multiplier in digital marketing
10 Nov 2007:
New frontiers in integration: blended, connected marketing
02 Nov 2007:
Crossing points in unlikely places: the road to the digital networked society
30 Oct 2007:
Massive social and technical change demands a new type of blended, connected marketing
24 Oct 2007:
Copyright: challenges, models, and getting up to speed with the tensions
21 Oct 2007:
Central & Easter Europe: Digital marketing skills polarise
10 Oct 2007:
Marketing to the Facebook generation: Web 2.0 marketing techniques and approaches
09 Oct 2007:
Auctions and media: search was just the start
08 Oct 2007:
Digital Intelligence: Online breaks adspend records in UK and US
05 Oct 2007:
US online adspend: new records set as net breaks $5 bn a quarter
02 Oct 2007:
UK online ad spend: biggest leap yet
01 Oct 2007:
A blog is for life and not just for Christmas
28 Sep 2007:
Snowbooks.com – smart digital marketing by reaching customers online
28 Sep 2007:
How to make viral messages infectious: techniques in viral marketing
26 Sep 2007:
Falling in Love 2.0: Why it’s ‘all change’ in the relationship rules?
10 Sep 2007:
Tracking the skills gap
05 Sep 2007:
Sizing the gap: Swiss marketers focus on newspapers but audiences' focus switches online
04 Sep 2007:
Why is it that when consumers shift their media focus, marketers are slow to follow?
30 Aug 2007:
British summer drives shoppers indoors
23 Aug 2007:
Digital strategy for publishers
22 Aug 2007:
Web 2.0 in the West End, and the tale of two Tims
19 Aug 2007:
Fish where the fish are - Online advertising best practice
18 Jul 2007:
Mexico hits the internet Tipping Point
04 Jul 2007:
Online advertising: knowing where to start
30 Jun 2007:
European and US online marketing spend leaps
30 Jun 2007:
The world of communications had changed
27 Jun 2007:
Self-regulation: actions not words
04 Jun 2007:
Interacting in Brussels: doors open on IAB Europe’s first international congress
15 May 2007:
What research will help brands uncover how they can invest more smartly in online?
13 May 2007:
Mobile phones: the sure fire way to reach young audiences
12 May 2007:
Why multiple media in a single campaign? And at what frequency for each channel?
11 May 2007:
Let’s get engaged
04 May 2007:
TV is the new key to search engines: time to rethink media integration
28 Apr 2007:
Online adspend still on course to pip TV at the end of the decade
30 Mar 2007:
UK online adspend breaks £2bn: our prediction confirmed
28 Feb 2007:
Looking for love: Europeans do it in online social networks
20 Feb 2007:
Talking advertising
05 Jan 2007:
Digital futures: trends to watch unfold in 2007
22 Nov 2006:
Internet Advertising Sales - Battle Continues
15 Nov 2006:
Pan-European online advertising: a new era for pan-European brands
10 Nov 2006:
Online media sales? It's about the product
08 Nov 2006:
Italy: the digital marketing journey continues
30 Oct 2006:
The day the world’s online marketing associations got together
20 Oct 2006:
Microsoft's digital day: it's all about behaviour
28 Sep 2006:
Online ads drive offline sales: Netimpact 3
06 Jul 2006:
Social networks? You ain’t seen nothing yet
06 May 2006:
Europe: online advertising’s B2B tipping point
03 Mar 2006:
Web 2.0 – The Platform Web
02 Mar 2006:
IDM Graduation Speech
28 Feb 2006:
Europe's online ad market crosses €4bn
24 Feb 2006:
The internet's golden age is not only now, but it's permanent
23 Feb 2006:
Life Fellowship of the Institute of Direct Marketing
15 Feb 2006:
Baking great cookies
12 Feb 2006:
Online leaps, but education is key
12 Dec 2005:
Setting the strategy for European online marketers
24 Jun 2005:
Interactive; rising role in media mix
03 May 2005:
Los anos en internet pasan increiblemente rapido
28 Apr 2005:
UK online ad spend sets new records, pips radio and crosses the $1bn mark
14 Apr 2005:
Online: Time for Travel marketers to take a fresh look
06 Apr 2005:
TV interactivity is switching on
20 Mar 2005:
Online ads bring quick results
03 Mar 2005:
An introduction to getting to grips with online planning
20 Jan 2005:
Danish awards put internet in spotlight
17 Jan 2005:
That was the year that was
17 Jan 2005:
IAB Regional Forum report: Online - the interactive ingredient
06 Jan 2005:
Online advertising: Recovery in Investment
06 Dec 2004:
Getting our product portfolio right
12 Nov 2004:
Online Audiences: BMRB’s annual IAB keynote address to the IAB
06 Sep 2004:
Digital Gets Direct
23 Aug 2004:
Search marketing gets direct
17 Aug 2004:
Getting the media mix right
12 Aug 2004:
Customer acquisition: Search engines shake up direct marketing
30 Jul 2004:
An introduction to usability and metrics
23 Jul 2004:
Online advertising spend: 80% up year-on-year
17 Jun 2004:
Introduction to motoring marketing online: Motoring marketers’ accelerate with online
15 Jun 2004:
Search marketing gets direct
17 May 2004:
Direct marketing: crossroads
13 May 2004:
Understanding: lifting the lid of online sales houses
09 May 2004:
Ten years on: web is mainstream
01 May 2004:
Revolution in our lifetime
16 Apr 2004:
How Context Influences Online Ad Effectiveness
06 Apr 2004:
Search engine ads open web to all
18 Mar 2004:
Online makes recruitment easy
05 Mar 2004:
The web: 10-15% of campaign spend
13 Feb 2004:
The Forrester View
06 Feb 2004:
29m Brits now online
15 Jan 2004:
Internet audiences and ad markets
13 Jan 2004:
Why have smart marketers shifted online?
23 Nov 2003:
Digital: the interactive ingredient
17 Sep 2003:
Online: the interactive ingredient
17 Sep 2003:
Moving audience measurement forward
01 Aug 2003:
Online: Where every OTS guarantees an advertising view
17 Jun 2003:
Online’s market share in 2003
21 May 2003:
Yahoo Europe lead online creative crusade
13 Jan 2003:
Wired marketers gain the edge
20 Sep 2002:
IAB Europe – growing the online market
17 Jun 2002:
The political road leads to Orwell
10 Jun 2002:
Getting to grips with online measurement
06 Jun 2002:
Five golden rules make online ads easy
17 Mar 2002:
Interactive milestones in Greece: IAB Greece launches first internet advertising forum
21 Jan 2002:
Online advertising: Smarter Statistics
13 Jan 2001:
Getting the most from online
