Get in touch with Beverly.Barker@DigitalStrategyConsulting.com
Consultancy and research
Beverly Barker: background
Beverly headed up learning for Google’s ‘Squared’ initiative, ran the South Bank University courses in digital marketing and has been part of our Digital Strategy team for over ten years.
As a marketing and communications professional Beverley has dedicated her last 10 years to inspiring and teaching today's talent to succeed and disrupt the future.
As head of Learning for Squared Online, the brilliant Google inspired Digital Marketing course, she created new approaches and structures for the world’s leading digital business. Beverley has built up over 20 years of senior management and board level experience in UK advertising agencies before becoming a trainer, working with the IDM, LSB University and others, specialising in communications strategy, teaching & researching across all areas of media, direct & digital, as well as coaching teams on data planning, testing strategies and using analytics to achieve objectives. Her experience includes senior roles working with brands & agencies.
Her involvement in digital began through the agency world where she trained as a communications planner, the last 10yrs specialising in digital, data & direct marketing communications solutions. She helped build the Carat Direct agency and brings hands-on practitioner experience to digital training as well as the academic under-pinning of the instructional design and qualification creation.
As a trainer she held the 2012 "Educator of the Year" (IDM).
Specialties: International Marketing (MSc IM), Direct marketing, Digital marketing, Data planning, integrated media planner/buyer, media strategy, IMC, international communication strategy, through-the-line comms planning, analytics, testing & attribution, etc.
Fellow of the IDM (FIMD), Masters in International Marketing (MScIM).