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About the author:

Danny Meadows-Klue was one of Europe’s online pioneers. As publisher of Telegraph.co.uk he steered the brand through a dozen awards for innovation and online publishing in the 90s before taking a Vice President role at NBC’s European internet operations. He founded the internet marketing trade association in the UK and then Europe, serving as its president for four years before being appointed its first chief executive, and then helping it launch in 20 further countries. In 2000 he set up the Digital Strategy Consulting practice to share this expertise with agencies and brands, and soon after created the Digital Training Academy for coaching the next generation of digital marketers. He has advised hundreds of companies across 30 countries, many government departments and think tanks and has led dozens of industry initiatives to change the way firms in the marketing and media sectors behave. He was recently appointed one of the first Commissioners for the Direct Marketing Commission, the self-regulatory body that oversees direct communications between brands and customers online.

Founder & CEO www.DigitalStrategyConsulting.com

Danny Meadows-Klue has been with the web industry from the start. He got bitten by the digital bug at the end of the 80s while training as a journalist, watching the early Macs kick out rusty typewriters at papers across London. As a radio producer he saw how the introduction of digital cartridge systems changed the model for programming and content. As a publishing strategist for the Daily Express group he saw how fax broadcasting and digital channels changed the model for content delivery. And in 1995 he was brought in by The Daily Telegraph (www.telegraph.co.uk) to help nurture the UK’s first online newspaper, Telegraph.co.uk.

In the decade that followed he co-founded the UK and European IABs and was elected their president four times before serving as the first chief executive with both for four years. He went on to help launch more than 20 digital trade associations and initiatives as far afield as Mexico and New Zealand. He helped the BBC with the launch of the first digital news room and network - News 24 - and produced their first internet programmes for television. His brands have won more than a dozen awards and the UK government credited him with being one of the sector’s creators.

Alongside the UK’s leading news websites, he has helped run search engines, online stores, email services, web magazines, portals, e-learning firms, working as a European Vice-President for NBC’s Internet divisions as well as a director of Hollinger Telegraph. He has acted as a political advisor to several British ministers, and his Digital Strategy Consulting practice is retained by VC firms and start-ups to advise on acceleration.

Danny’s passion has always been in education and more than 40,000 people have attended his talks and training. He has helped develop many post-graduate degrees and diplomas, and taught digital marketing in more than 20 countries. As Chief Executive of www.DigitalStrategyConsulting.com he continues to coach digital marketers once a week and holds fellowships of the IDM and the Royal Society of Arts. You can reach him at Danny@DigitalStrategyConsulting.com

Founder and CEO

Danny Meadows-Klue is one of the Europe’s pioneers in online media and marketing. More than 35,000 people have attended his lectures and training courses since he became involved in digital strategy in the early 90s. He's best known as helping launch the Interactive Advertising Bureau in the UK, and then across Europe where he was re-elected as president four times. In the mid 90s he ran the UK's first online newspaper www.Telegraph.co.uk and helped with the launch of BBC’s News 24, co-producing and present BBC Television's first internet packages. He has helped thousands of companies around the world get digital channels right, and also helped launch a dozen internet trade associations. He lectures at many universities and business schools and is the founder of the Digital Training Academy. Details of his latest speaking tours are available at www.DigitalStrategyConsulting.com/events and a collection of his articles can be found at www.DigitalStrategyConsulting.com/articles.

After working as a journalist in British regional press and radio, Danny trained in magazine and newspaper publishing with the United News & Media group, owners of Miller Freeman and The Daily Express. In 1995 he was recruited by the UK’s first online newspaper (Telegraph.co.uk) where he stewarded it to win online Newspaper of the Year repeatedly. To help advance the industry he co-founded the UK and European Internet and Interactive Advertising Bureau trade associations which then elected him President four times. He has helped launch twenty further digital trade associations from New Zealand to Mexico, and as a European Vice President for NBC’s internet businesses has helped run search engines, email applications and social media, as well as entertainment sites from print publishers. He set up Digital Strategy Consulting in 2000 to help firms make the transition to digital channels and launched its subsidiary Digital Training Academy in 2004.

Founder and CEO

Danny has been a researcher and commentator in the digital networked industries since 1995. He managed the UK’s first online newspaper and has helped run web businesses ranging from mass market portals and consumer magazines, to online stores, search and email services. Among his industry roles he co-founded and then chaired the UK and European Internet and Interactive Advertising Bureau for four years, and has been exploring and lecturing on digital marketing for more than a decade. He set up Digital Strategy Consulting in 2000 to help firms get the most from the digital networked economy.

Founder and CEO, www.DigitalTrainingAcademy.com

After working as a journalist in British regional press and radio, Danny trained in magazine and newspaper publishing with the United News & Media group, owners of Miller Freeman and The Daily Express. In 1995 he was recruited by the UK’s first online newspaper (Telegraph.co.uk) where he stewarded it to win online Newspaper of the Year repeatedly. To help advance the industry he co-founded the UK and European Internet and Interactive Advertising Bureau trade associations which then elected him President four times. He has helped launch twenty further digital trade associations from New Zealand to Mexico, and as a European Vice President for NBC’s internet businesses has helped run search engines, email applications and social media, as well as entertainment sites from print publishers. He set up Digital Strategy Consulting in 2000 to help firms make the transition to digital channels and launched its subsidiary Digital Training Academy in 2004.

Founder and CEO, www.DigitalTrainingAcademy.com

Danny is a true internet visionary. He has been an international trainer and commentator on the digital networked industries for over a decade and is recognized a world authority on digital marketing and online media. In the early '90s he cut his teeth in digital publishing, and in '95 began managing the UK’s first online newspaper Telegraph.co.uk - repeatedly winning it Newspaper of the Year. He set up online magazines, email news and social media. He co-founded the UK and then European Internet Advertising Bureaux www.iabuk.net which each elected him president four times and then CEO, before going State-side as a European Vice President for NBC’s internet businesses. He has helped run web firms ranging from mass market portals and social media, to consumer magazines and search engines, to online stores and email services. Among his numerous awards is being recognized by the UK government as one of the 100 founders of the internet industry, and many acknowledgements by trade magazines as being one of the most influential figures. He has advised numerous boards of directors and many governments, as well as universities and young entrepreneurs, with over 40,000 people have attended his talks and workshops. That’s why he set up the Digital Strategy Consulting group www.DigitalStrategyConsulting.com in 2000, and then it’s sister www.DigitalTrainingAcademy: to help agencies, brands and digital media share in this expertise and get their strategies right, first time. He holds fellowships with the Royal Society of Arts & Commerce, and the Institute of Direct Marketing, memberships of a dozen trade associations. When away from surfing the web you might find him beneath surf of a different kind as a Master PADI scuba instructor. Danny has been coaching communications directors in digital marketing across Europe and before the talk you can post questions to him: Danny@DigitalStrategyConsulting.com

Founder and CEO

Danny has been a leading figure in the internet industry since 1995. Consistently ranked as one of the top fifty most influential leaders in the industry, he was the co-founder, then chairman and then the first CEO of the UK and European IABs. He has helped launch 20 internet trade associations around the world from Mexico to New Zealand, and is credited with devising plans to accelerate national markets. In 2000 he set up the Digital Strategy Consulting practice and later the Digital Training Academy which provides strategic management coaching for digital executives.

His digital media career began with United News and Media where he trained as a traditional newspaper and magazine publisher and began strategic planning research into future digital publishing channels. With United he worked for The Express, Exchange & Mart, Miller Freeman, and their regional titles. In 1995 he moved to The telegraph to become the first brand manager of the UK's first online newspaper, Telegraph.co.uk which he helped run for five years, launching numerous websites and stewarding the site to win Internet Newspaper of the Year every year he was publisher.

At the heart of the industry he has pioneered revenue maximization strategies, content management, and brand development to help build sustainable business models through understanding the relationship between customers, content and commerce. At the start of 2000 he joined NBC's Internet business - one of the world's top ten online companies at the time - as European Vice President for Content and Product. He has managed a range of online businesses including: e-retailers, portals, search services, email, media brands and agency design services.

He has been a driving force in the online industry, determined to achieve cohesion through trade initiatives as a way of accelerating the pace of the market and providing sting foundations for business. As well as chairing the UK and European IABs for more than four years, he has contributed to government policy and been a special ministerial advisor. In education he has helped launch university courses in e-commerce, e-publishing and e-marketing and continues lecturing in interactive media management and marketing. At the Institute of Direct and Digital Marketing he helps run various Councils, chairs the e-marketing examinations board, and helps steward the Journal of Interactive Marketing through its editorial board. As an accomplished author, lecturer, broadcaster and commentator he is a familiar figure in the trade and national press, and broadcast media.

New Media Age acknowledged him as being the most influential person in the industry and he has been nominated three times for the lifetime contribution award for interactive media. In 1999 he was part of the team nominated for the first digital BAFTA and has been recognized by the government as one of the 100 founders of Britain's digital industry.

Away from the digital world, Danny is a Fellow of the Royal Society of Arts, compulsive traveller, keen mountain-biker, and if the waters are warm enough, a master scuba instructor.

Details of his latest speaking tours are available at www.DigitalStrategyConsulting.com/events and a collection of his articles can be found at www.DigitalStrategyConsulting.com/articles.

Founder and CEO

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Download PDF biography of Danny Meadows-Klue

Founder and CEO

Danny has been an international commentator on the digital networked industries since 1995 and is recognized as being a world authority on digital marketing. He managed the UK’s first online newspaper (Telegraph.co.uk) where he stewarded it to win Newspaper of the Year repeatedly. He has helped run web businesses ranging from mass market portals and consumer magazines, to online stores and search and email services. He has been recognized by the DTI as being one of the 100 founders of the UK internet industry, and acknowledged by trade magazines for many years as being one of the most influential figures in his industry. He is the co-founder and former chairman of the UK and European Internet and Interactive Advertising Bureau trade associations, and has helped launch twenty further digital trade associations and initiatives from New Zealand to Mexico. He has acted as a government advisor in the DTI and Home Office, and retains roles on advisory boards for digital investment funds and digital firms. He has been lecturing on digital marketing and publishing for more than a decade and was awarded Fellowships of the Institute of Direct Marketing, and the Royal Society of Arts. He set up Digital Strategy Consulting in 2000 to help firms make sense of the rapid changes brought about by the digital world, and show them how to harness the potential of the digital networked economy. He is an enthusiastic educationalist and continues to teach university students on Masters courses and senior executives on business courses. marketing, and a long-standing member of the journal of Interactive Marketing. Danny is a geography graduate of the University of Bristol and lives in London. Details of his current speaking engagements along with a full biography and recent articles are available on www.DigitalStrategyConsulting.com/events

Founder and CEO, Digital Strategy Consulting

Founder and CEO, Digital Strategy Consulting