About the author:

Danny Meadows-Klue was one of Europe’s first online pioneers. As publisher of Telegraph.co.uk he steered the brand through a dozen awards for innovation and online publishing in the 90s before taking a Vice President role at NBC’s European internet operations. He founded the internet marketing trade association in the UK and then Europe, serving as its president for four years before being appointed its first chief executive, and then helping it launch in 20 further countries. In 2000 he set up the Digital Strategy Consulting practice to share this expertise with agencies and brands, and soon after created the Digital Training Academy for coaching the next generation of digital marketers. He has advised hundreds of companies across 30 countries, many government departments and think tanks and has led dozens of industry initiatives to change the way firms in the marketing and media sectors behave. He was recently appointed one of the first Commissioners for the Direct Marketing Commission, the self-regulatory body that oversees direct communications between brands and customers online.