Founder and CEO

Danny has been an international commentator on the digital networked industries since 1995 and is recognized as being a world authority on digital marketing. He managed the UK’s first online newspaper (Telegraph.co.uk) where he stewarded it to win Newspaper of the Year repeatedly. He has helped run web businesses ranging from mass market portals and consumer magazines, to online stores and search and email services. He has been recognized by the DTI as being one of the 100 founders of the UK internet industry, and acknowledged by trade magazines for many years as being one of the most influential figures in his industry. He is the co-founder and former chairman of the UK and European Internet and Interactive Advertising Bureau trade associations, and has helped launch twenty further digital trade associations and initiatives from New Zealand to Mexico. He has acted as a government advisor in the DTI and Home Office, and retains roles on advisory boards for digital investment funds and digital firms. He has been lecturing on digital marketing and publishing for more than a decade and was awarded Fellowships of the Institute of Direct Marketing, and the Royal Society of Arts. He set up Digital Strategy Consulting in 2000 to help firms make sense of the rapid changes brought about by the digital world, and show them how to harness the potential of the digital networked economy. He is an enthusiastic educationalist and continues to teach university students on Masters courses and senior executives on business courses. marketing, and a long-standing member of the journal of Interactive Marketing. Danny is a geography graduate of the University of Bristol and lives in London. Details of his current speaking engagements along with a full biography and recent articles are available on www.DigitalStrategyConsulting.com/events