Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the Founding President and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org and produces the eMetrics Marketing Optimization Summit www.emetrics.org
Guest blogger: Jim Sterne | CEO | Target Marketing
Digital Thought Leaders
- Something’s broken in digital Fleet Street; video ads look part of the answer
- Digital Minds: 60 seconds with I Spy’s Jim Brigden
- Digital Minds: 60 seconds with the BBC’s Tom Bowman
- Digital Minds: 60 seconds with Lean Mean Fighting Machine’s Dave Bedwood
- Digital minds: 60 seconds with InSkin Media’s Hugo Drayton
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
