Jason Jennings and Laurence Haughton (Harper Collins 2000)
February 2001
This is one of those rare business texts that once you start it’s genuinely tough to put down. What Jennings and Haughton have succeeded in doing is taking Darwin’s observations of species and researching whether or not they apply to companies. Darwin said “It’s not the strongest or most intelligent species that survive; it is the one most adaptable to change”, and what this text proves is that time and time again really successful companies have an ability to adapt quickly.
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