E-business – a jargon free practical guide

Digital Book Club

James Matthewson (Butterworth-Heinemann 2002)

January 2003

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Can e-business theory and practice be explained in a simple and easy way? James Matthewson, Digital marketing specialist, proves it possible. In his practical guide readers will find the key terms, concepts and their relationship explained in a gripping way. If you wonder what the processes are to develop e-business strategy and who on the market does it well and who does it badly, 'E-business' is a good place to start your digital journey.

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