E-business – a jargon free practical guide

Digital Book Club

James Matthewson (Butterworth-Heinemann 2002)

January 2003


Can e-business theory and practice be explained in a simple and easy way? James Matthewson, Digital marketing specialist, proves it possible. In his practical guide readers will find the key terms, concepts and their relationship explained in a gripping way. If you wonder what the processes are to develop e-business strategy and who on the market does it well and who does it badly, 'E-business' is a good place to start your digital journey.


Join the news service so you hear about future reviews

Buy on Amazon.co.ukBuy E-business – a jargon free practical guide on Amazon.co.uk

<< Back to Digital Book Club

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy