E-Marketing Excellence

Digital Book Club

Paul Smith and Dave Chaffey (Butterworth-Heinemann 2002)

February 2003

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Smith and Chaffey have woven case studies, screenshots and context into the fabric of every section, allowing the reader to relate the theory elements directly to websites and brands they will have experienced. 'E-marketing Excellence' will guide you convidently through the digital models and marketing plans, suggesting how to drive your internet business forward.

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