Brand failures

Digital Book Club

Matt Haig (Kogan Page, 2003)

June 2004

Matt Haig, independent consultant advising organizations on creating integrated marketing solutions, challenges his readers to examine their own problems with branding. What are the seven deadly sins of branding? Haig describes them well: they’re amnesia, ego, megalomania, deception, fatigue, paranoia, and irrelevance that stand behind the biggest failures in brand marketing. All filled with an abundance of recent cases studies. As marketers we can learn as much from examining the causes behind these failings as we can from the MBA-taught models of success that we strive to follow.

Download_the_article

Join the news service so you hear about future reviews

Buy on Amazon.co.ukBuy Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time on Amazon.co.uk

<< Back to Digital Book Club

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy