The Tipping Point: How Little Things Can Make a Big Difference

Digital Book Club

Malcolm Gladwell (Abacus, 2003)

June 2004

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The Tipping Point is a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. The Tipping Point does not challenge the notions of brand and response marketing, but instead provides a window through which to view and re-view markets, plans, products, and ideas. It is a health check to strategy, a model for marketers a framework every marketer should learn, a tool to embrace with passion.

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