The Communications Challenge

Digital Book Club

Julian Saunders (ed) (2004)

September 2004


The Communications Challenge addresses itself to the `how to` question in the development of marketing communications in a changing media and technology environment. Subtitled ‘a practical guide to media neutral planning’, the book lives up to its name by being packed with case histories and examples of research and working methods. In it, a picture emerges of innovation, new practices and methods as well as the updating of established thinking.


Join the news service so you hear about future reviews

<< Back to Digital Book Club

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy