Permission Marketing: Turning Strangers into Friends and Friends into Customers

Digital Book Club

By Seth Godin (1999)

image004.gifAs Yahoo’s former VP of direct marketing, Seth is writing from a digitally centric position of changes in consumer expectations and their relationships with brands. Permission Marketing explores the changing nature of advertising and the gradual evolution into a permission based culture in which consumers grant consent rather than absorbing the traditional forms of interruption advertising. Strong case studies from Amazon and Amercian Express among others, and a confident style from someone who helped define the discipline.

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