Who let the blogs out?

Digital Book Club

Biz Stone (St Martin's Griffin, New York)

February 2006

Who let the blogs out?

Billed as a 'hyperconnected peek at the world of blogs', Biz Stone unpacks the rise of blogging and delivers a simple, accessible, 'how to' guide for those who want to get to grips with one of the latest crazes to hit the online mainstream. Publishing tools that would have cost $100,000 a few years ago, are now given away for free, letting anyone enjoy the benefits of powerful content management systems. But the technology is only the starting point: what should you write and why? Stone has some intriguing answers.


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