Fishing from a Barrel

Digital Book Club

Rob Graham (Learningcraft Press, 2006)

April 2007

Using behavioural targeting to reach the right people with the right ads at the right time

Fishing From a Barrel is an exploration of the processes, planning and tools available to marketers using Behavioral Targeting to reach online audiences. An in-depth look at:

  • The role of behaviourally targeted advertising
  • Why targeting campaigns consistently result in higer ROI and greater marketing impact
  • The process of behavioural data capture and analysis
  • Harnessing behavioural targeting to meet unique challenges of online communication and marketing

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