Rob Graham (Learningcraft Press, 2006)
April 2007
Fishing From a Barrel is an exploration of the processes, planning and tools available to marketers using Behavioral Targeting to reach online audiences. An in-depth look at:
- The role of behaviourally targeted advertising
- Why targeting campaigns consistently result in higer ROI and greater marketing impact
- The process of behavioural data capture and analysis
- Harnessing behavioural targeting to meet unique challenges of online communication and marketing
