Macrowikinomics: Rebooting Business and the World

Digital Book Club

Don Tapscott, Anthony D. Williams
Atlantic Books
ISBN 978-1848877191
£11.59

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Don Tapscott and Anthony Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in their best seller Wikinomics. The follow-up examines the new age of networked intelligence, and how businesses and communities are bypassing crumbling institutions. Brands, financial institutions and governments go under the microscope as they show how individuals are using mass collaboration to revolutionise not only the way they work, but how they live, learn, create, and care for each other.

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