Permission Marketing

Digital Book Club

Seth Godin
Pocket Books
ISBN 978-1416526667
£5.39

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Seth Godin’s foundation text for relationship marketing: ‘Permission marketing’

As Yahoo’s former VP of direct marketing, Seth is writing from a digitally centric position of changes in consumer expectations and their relationships with brands. Written in 1999, Permission Marketing explores the changing nature of advertising and the gradual evolution into a permission based culture in which consumers grant consent rather than absorbing the traditional forms of interruption advertising. Strong case studies from Amazon and American Express among others, and a confident style from someone who helped define the discipline.

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