The Long Tail: How Endless Choice is Creating Unlimited Demand

Digital Book Club

Chris Anderson
Random House Business
ISBN 978-1847940360


Builds understanding about the long tail and its implications for brands wanting to connect with consumers. Anderson unlocks a clear model of specialisation that the web has enabled. When you look at the web as millions of niche audiences all instantly reachable, it changes your approach to online media and planning.

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