Brazil: Digital Market Overview

Whatever market your business is working in, understanding your customers is key. The growth of internet use in Brazil is attracting the focus of global brands, as well as changing the way national firms market themselves. The changes have been fast, and today to reach upmarket and professional audiences the internet has to be a core part of the strategy.

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The internet marketing Brazil is transforming fast. Internet use in Brazil is reaching the mainstream and changing the role of media and communications in Brazil. This page brings together a few examples of data about internet use in Brazil that companies had asked us to research. We hope you find it useful and if you have questions then email us: TheTeam@DigitalStrategyConsulting.com If you would like to submit case studies of internet marketing in Brazil or if you have research about internet use in brazil that you would like to share then please contact us. Our team are based in the UK but regularly work in Latin America so if you are looking for information about Mexico, Venezuela, Belize and other countries then we may be able to help.

The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. This Market Overview gives a sense of the scale of change we’ve seen so far and implies the scale of what is yet to come.

Download: Understanding the scale of change of online audiences and digital media in Brazil
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Low, but high concentrations among professional classes

Growth in the number of internet users in Brazil

Type of connection and average time per person

Scenarios for future growth of internet access

Rapid growth as broadband replaces narrowband connections

Types of connection with their respective use and percentage reach

Tracking the switch to broadband in Brazil

Tracking the shift to broadband access

Professional, but broadening quickly

• Professional office workers dominate the sector; small businesses with PCs are providing hubs for many people to access through
• Clear blending of work and personal internet use regardless of location
• Internet access has been strong in universities since 2000
• Falling price of connectivity is opening up new markets
• Time online continues to rise, fuelled by social networking and entertainment as well as search and business related communications
• Audience is skewed to 20s and 30s
• 65% of audience is below 35 years old

What are people doing online?

Internet audience and time for leading websites in Brazil, March 2009

Internet audience and reach for leading websites in Brazil, March 2009

The mass market communication tool

Growth in the number of active mobile devices in Brazil