Brazil: Digital Market Overview

Digital Strategy Consulting and Digital Training Academy

Mobile phone usage: Brazil

Growth in the number of active mobile devices in Brazil

Digital Strategy Brazil Mobile Phone Usage: Growth in the number of active mobile devices in Brazil

  • Incredible growth rate
  • High switch from landline to mobile use for majority of calls
  • Demographics broadened completely in the last 10 years to the point where all classes and groups have mobile
  • Switch to smart phones will take place through 2009-11
  • Massive changes in the use of mobiles in people’s lives with the migration to mobile computing, messaging, social networking and entertainment
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