Brazil: Digital Market Overview

Digital Strategy Consulting and Digital Training Academy

Internet demographics in Brazil

  • Professional office workers dominate the sector; small businesses with PCs are providing hubs for many people to access through
  • Clear blending of work and personal internet use regardless of location
  • Internet access has been strong in universities since 2000
  • Falling price of connectivity is opening up new markets
  • Time online continues to rise, fuelled by social networking and entertainment as well as search and business related communications
  • Audience is skewed to 20s and 30s
  • 65% of audience is below 35 years old
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