Brazil: Digital Market Overview

Internet use in Brazil and the development of the Brazilian online markets

Sat, 27 Oct 2012 13:41:16 +0000

The internet marketing Brazil is transforming fast. Internet use in Brazil is reaching the mainstream and changing the role of media and communications in Brazil. This page brings together a few examples of data about internet use in Brazil that companies had asked us to research. We hope you find it useful and if you have questions then email us: TheTeam@DigitalStrategyConsulting.com If you would like to submit case studies of internet marketing in Brazil or if you have research about internet use in brazil that you would like to share then please contact us. Our team are based in the UK but regularly work in Latin America so if you are looking for information about Mexico, Venezuela, Belize and other countries then we may be able to help.

Brazil: Understanding the scale of change of online audiences and digital media in Brazil

Thu, 27 Oct 2011 13:36:29 +0000

The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. This Market Overview gives a sense of the scale of change we’ve seen so far and implies the scale of what is yet to come.

Download: Understanding the scale of change of online audiences and digital media in Brazil
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Internet use in Brazil

Mon, 27 Dec 2010 13:47:03 +0000

Low, but high concentrations among professional classes

Internet usage: Brazil

Sat, 27 Nov 2010 13:42:45 +0000

Growth in the number of internet users in Brazil

Internet usage from home: Brazil

Wed, 27 Oct 2010 13:45:08 +0000

Type of connection and average time per person

Internet use forecasts: Brazil

Mon, 27 Sep 2010 13:45:57 +0000

Scenarios for future growth of internet access

Broadband use in Brazil

Fri, 27 Aug 2010 13:47:30 +0000

Rapid growth as broadband replaces narrowband connections

Internet access speeds: Brazil

Tue, 27 Jul 2010 13:47:30 +0000

Types of connection with their respective use and percentage reach

Internet access: Brazil

Sun, 27 Jun 2010 13:47:30 +0000

Tracking the switch to broadband in Brazil

Broadband growth: Brazil

Thu, 27 May 2010 13:47:30 +0000

Tracking the shift to broadband access

Internet demographics and behaviour in Brazil

Tue, 27 Apr 2010 13:47:30 +0000

Professional, but broadening quickly

Brazil: Online at home (monthly)

Sat, 27 Mar 2010 13:47:30 +0000

Internet demographics in Brazil

Sat, 27 Feb 2010 13:47:30 +0000

Professional office workers dominate the sector; small businesses with PCs are providing hubs for many people to access through
Clear blending of work and personal internet use regardless of location
Internet access has been strong in universities since 2000
Falling price of connectivity is opening up new markets
Time online continues to rise, fuelled by social networking and entertainment as well as search and business related communications
Audience is skewed to 20s and 30s
65% of audience is below 35 years old