Inside this Insight Report | We hate jargon! | The Digital Jargon Buster campaign | DigitalJargonBuster.org
Digital Jargon Buster
Hiding from the jargon? Lost in geek-speak? Join our Jargon Busting crusade!

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Digital Strategy Consulting

We hate digital jargon.

Since the late nineties I've been on a mission to cut through internet marketing and digital jargon to make the industry easier for everyone to work in. Digital media and marketing has spawned a new breed of jargon; the crashing together of the worlds of media, marketing, IT and telecoms has left us drowning in language most don't understand and even those that do still readily confuse. Our web monkeys have been searching high and low for some clear language that explains what it all really means.

I thought you might like a copy of this edition of the Digital Insight Report, and although we have only scratched the surface, it can be a useful start. As well as this report there is a supporting website at www.DigitalJargonBuster.org that you can use.

We hope you find the report useful and stimulating, and join us in our Jargon Busting crusade.

Danny Meadows-Klue
Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

Digital Jargon Buster
Digital Insight Report

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Hiding from the jargon? Lost in geek-speak? Join the jargon-busting crusade!

Ever had a conversation about the web and not understood anything the other person said? Hey, you're not alone! The jargon sucks. It's usually unnecessary, often confusing and a massive barrier to everyone's understanding. So that's why we created the Digital Jargon Buster. We're on a mission to stamp out the jargon!

Let's get jargon busting
Sure, every industry has its abbreviations and common terms, but rarely has the obsession been as huge and overpowering as in digital marketing. There's clarity in simplicity, and good business through clarity. Every year we build this up by listing the terms we hear most often in our Digital Training Academies. They only represent a small slice of internet jargon, and they're only our interpretation of their meaning, but they should point you in the right direction. If we've missed a term, then simply email us. And if you have a suggestion for the definition or links then be sure to email those as well.

How it works
Here's how the Jargon Buster works. Each word has a classification (the sort of thing it is), and a simple definition. Some words may also have extended definitions; some information about the context of the term, links to other websites and suggested related terms worth checking out.
Get jargon busting online: DigitalJargonBuster.org
The wiki gives you a chance to take part. We've filled it with common terms - but we need your help! Simply add your own pet hates, and the explanations you've uncovered: if you need help then mail our team and we'll do the research, then you can edit and discuss them or add new terms of your own. As always, there are prizes for the geekiest, freakiest and weirdest.

How does it work? If you want to look up a word, type it into the search box on the left and hit GO. Digital Jargon Buster's monkeys will leap around till they find the definition that's up to scratch. If we haven't gotten there yet and you know the definition of the word, there is a link you can use to create an answer for everyone - congrats: you could be up for one of our golden banana awards!

If you can't find the phrase you are looking for and don't have a clue what it means, then drop into the discussion page and ask for some help. It's a bit of fun for us inside the digital marketing industry, but the message should be clear: make digital easier for everyone else: keep the language simple, the explanations straightforward, and help others learn the power of digital marketing and communications.
Danny Meadows-Klue
"Digital media have unlocked new levels of precision and relevancy in media planning, creating the potential for deep customer engagement that audiences seek out."
Danny Meadows-Klue
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