We hate digital jargon.
Since the late nineties I've been on a mission to cut through internet
marketing and digital jargon to make the industry easier for everyone to
work in. Digital media and marketing has spawned a new breed of jargon;
the crashing together of the worlds of media, marketing, IT and telecoms
has left us drowning in language most don't understand and even those
that do still readily confuse. Our web monkeys have been searching high
and low for some clear language that explains what it all really means.
I thought you might like a copy of this edition of the Digital Insight
Report, and although we have only scratched the surface, it can be a
useful start. As well as this report there is a supporting website at
www.DigitalJargonBuster.org that you can use.
We hope you find the report useful and stimulating, and join us in our
Jargon Busting crusade.
Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting
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Digital Jargon
Buster
www.DigitalStrategyConsulting.com/insight |
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Register for our Digital Knowledge research briefings
Visit Jargon Buster online
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Hiding from the jargon? Lost in geek-speak? Join the jargon-busting
crusade!
Ever had a conversation about the web and not understood anything
the other person said? Hey, you're not alone! The jargon sucks. It's
usually unnecessary, often confusing and a massive barrier to everyone's understanding. So
that's why we created the Digital Jargon Buster. We're on a mission
to stamp out the jargon!
Let's get jargon busting
Sure, every industry has its abbreviations and common terms, but
rarely has the obsession been as huge and overpowering as in
digital marketing.
There's clarity in simplicity, and good business through
clarity. Every year we build this up by listing the terms we hear most
often in our Digital Training Academies. They only represent a small slice of internet jargon, and
they're only our interpretation of their meaning, but they should point you
in the right direction. If we've missed a term, then simply
email us. And if you have a suggestion for the definition or
links then be sure to email those as well.
How it works
Here's how the Jargon Buster works. Each word has a classification
(the sort of thing it is), and a simple definition. Some words may
also have extended definitions; some information about the context
of the term, links to other websites and suggested related terms worth checking out. |
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Get jargon busting online:
DigitalJargonBuster.org
The wiki gives you a chance to take part. We've filled it with
common terms - but we need your help! Simply add your own pet
hates, and the explanations you've uncovered: if you need help
then mail our team and we'll do the research, then you can edit
and discuss them or add new terms of your own. As always, there
are prizes for the geekiest, freakiest and weirdest.
How does it work? If you want to look up a word, type it into the
search box on the left and hit GO. Digital Jargon Buster's monkeys
will leap around till they find the definition that's up to
scratch. If we haven't gotten there yet and you know the
definition of the word, there is a link you can use to create an
answer for everyone - congrats: you could be up for one of our
golden banana awards!
If you can't find the phrase you are looking for and don't have a
clue what it means, then drop into the discussion page and ask for
some help. It's a bit of fun for us inside the digital marketing
industry, but the message should be clear: make digital easier for
everyone else: keep the language simple, the explanations
straightforward,
and help others learn the power of digital marketing and
communications. |
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"Digital media have unlocked new levels of precision and
relevancy in media planning, creating the potential for deep customer
engagement that audiences seek out."
Danny Meadows-Klue |
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