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Haymarket Media: building knowledge and skills of the leadership team, changing strategy

"Remarkable quality of publishing management training"

Haymarket GroupHaymarket Group Magazine TitlesDigital Publishing Strategy AcademyDigital Management Coaching
Leading magazine and conference firmAward winning business and consumer titlesDigital Publishing Strategy AcademyManagement coaching

Haymarket Publishing was one of the largest privately held magazine and conference businesses in the world. Their history of innovation in print had led to a rich and successful formula that had been exported into dozens of sectors in dozens of countries. But when the media industry is changing so fast, the group realised that their leadership teams needed an acceleration in their knowledge and understanding of digital publishing business models. Inside the group were some of the UK's most successful online consumer titles, like www.whatcar.com and business titles like www.BrandRepublic.com, but to maintain their leadership role in so many markets would take a change in group strategy.

Digital's team were selected to create a programme of management training in digital publishing strategy. This was delivered in waves to the board of directors, the business unit directors and the lead publishers in six waves across eighteen months. Follow-up coaching was provided to key members of the leadership team, and training needs analysis and performance monitoring were put in place to allow independent assessment. Project activities fed into annual business planning, and key issue reports provided additional consultancy input just where the firm needed it most.

The results? A massive wave of investment into new digital operations, a series of acquisitions, a major increase in headcount for online divisions, greater focus on strategy and planning, and a name change in the company to Haymarket Media.

Head of HR & Training: "I just want to thank you personally again for the remarkable quality of publishing management training you have offered to Haymarket. You've allowed us to see through the maze of new technology and commercial distractions."

Publishing directors: "I wish I’d done it 6 months ago" ... "Hugely useful for me and very timely with business plans" … "Very much enjoyed" ... "Lots of thinking, questions and research to be done!" ... "Thank for an excellent couple of days, looking into the business transformation needed at our magazine group" ... "Thanks again for enlightenment Danny, your Digital Publishing Strategy Academy was excellent" ... "It’s much easier to visualise what the opportunities might be now" ... "The biggest thing I took away from this is being able to ask the right questions"

Find out more about the Digital Publishing Strategy Academy
More about Haymarket's award-winning titles: http://www.haymarket.com/

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