Corporate social responsibility work

Using our skills to help charities and social causes since 2000

We're big believers that firms should put something back. Since 2000 we've been donating to good causes at least one minute of time for every hour of client work. This has helped health charities’ causes, not-for-profits policy think tanks and lawmakers create a better world. Here you'll find a few of the teams we've helped, and details of how to apply for awards for your organisation.

Donating with actions, not words

Since we set up Digital in 2000, we’ve donated to good causes at least one minute of time for every hour of client work. There have been cash awards as well as consultancy support to more than a dozen good causes, charities and not-for-profits. We believe Corporate Social Responsibility should be part of every firm's agenda, and whether it's cash donations or professional services time, every firm has something to offer. On these pages you can find out about a few of the areas we’ve worked in. If you'd like to contribute to our Corporate Social Responsibility work then get in touch; digital media and management skills are key for charities, and if you're in the industry then you're already well placed to help. Previous beneficiaries of Digital's CSR activities have included:

  • The University Teaching Hospital (Addis Ababa, Ethiopia)

  • World Wildlife Fund (Geneva, Switzerland)

  • The English Place (Africa)

  • Political policy think-tanks and Ministerial advice (UK, European Commission, Ireland, Ethiopia)

If you’re in the industry and would like to join us and donate some time to helping a great cause, then email our team today.

2017: CSR £50,000 Digital Partnership Award: Submissions now open

Everyone likes Christmas cards, Easter Eggs and Thanksgiving gifts, but at Digital we think our friends would rather we did something more valuable with the money and time we’d be spending on seasonal goodies. Our skills are in marketing strategy, digital strategy and leadership coaching, so we give an award to let charities, social organisations, not-for-profits and good causes benefit from our support. We particularly focus on those who:

  • Use the internet in education as a game-changer for their causes

  • Aim to protect consumers who need help navigating the digital landscape

  • Create the next generation of talent

We’ve donated over £3/4m since the awards began and submissions for this year’s Corporate Social Responsibility award is now open. For application details, write to Hello@DigitalStrategyConsulting.com with details of how you think we could help you, and what your team. The award team will then be in touch and talk you through the process. This year we’re looking for examples of how small internet budgets can have a massive impact on communications, especially within global charities or government policy groups where strategic input from us on their content or communication plans can be amplified to improve the lives of millions.

2016: SystemIQ

systemIQ%20CSR%202.jpgAs the demands of today’s world outstrip resources available, society needs to find new solutions. This means thinking differently around the systems used by all of us and finding some new approaches.
From corporations to capital, cities to care management, we need to develop new systems for funding, management and growth that will befit future generations. This is arguably the biggest of all challenges today, and we selected SystemIQ to benefit from our support.
This fusion of think-tank and funding operation understands how vital systems operate in ways that are uneconomic and unsustainable. Their leaders know how system failures create costs in the trillions and weaken the economy, environment and society.
They are a new kind of enterprise designed specifically to tackle system failures by mobilising talent and capital to cultivate, incubate and scale solutions that accelerate system change and deliver improved economic, environmental and social value.

Find out more: systemiq.earth

2016: Support to help start-ups and the next generation of digital talent, the Collider accelerator

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Developing the talent of the digital industry is key for maintaining the breathtaking innovation of the last 20 years since the web started to go commercial.
We continued our support of start-ups, helping nurture the next generation of digital talent through the Collider accelerator. This is focused on the marketing and advertising sector where we can share our insights and skills. Collider continue to do outstanding work in nurturing start-ups with transformative ideas for improving the effectiveness of marketing communications.
Their team fuse ambitious founders with progressive brands and specialist investors. They inject smart capital, expert coaching and forge commercial connections. Through productive collaboration, they foster the fastest route to product-market fit, follow-on funding, competitive edge and revenue.
Their work fits with our core values, and the belief that digital will continue to be disruptive on today’s business models. And we wish the best of success to all the latest Collider cohort.
Find out more: collider.io/about

2016: Advertising Standards Authority

ASA%20logo.pngWe’ve pledged to help develop the knowledge and skills of the ASA team, the leaders for ensuring commercial content on the web is legal, honest and truthful. The UK is the world leader in effective co-regulation, maintaining the freedom to work commercially with the operational needs of business. In the advertising sector, the ASA has created and owned this approach. Their work is copied by dozens of countries, and as they embrace more and more digital advertising channels, their teams have the opportunity to dive deeper into what they are and how they work. We are proud to be a partner on that journey.

Find out more: asa.org.uk

2015: £60,000 award to the UK regulator for online and direct marketing, the Direct Marketing Commission (DMC)

csr1.JPGWe continued our annual sponsorship support of the UK’s self-regulatory framework to create better digital marketing regulation, protect consumers, and ensure industry is following best practice. The DMC is the main self-regulatory body in the UK and our CEO continued to be the Commissioner specializing in digital channels. This was a £60,000 consultancy and services award this year.


Personal data is at the heart of direct marketing and the web has unlocked new types of personal data, gathered in new ways and used for new purposes. The projects we have run for the DMC include coaching workshops, research, marketing strategy advice and marketing tracking tools. It’s a privilege to support by the Direct Marketing Association, and the DMC. Their work is to champion industry codes, protect consumers, and ensure best practice is followed.

2015: £60,000 award to help start-ups and the next generation of digital talent, the Collider accelerator

csr1.JPGWe restarted our support of start-ups, helping nurture the next generation of digital talent. Collider is a start-up accelerator focused on the marketing and advertising space, finding start-ups with transformative ideas for improving the effectiveness of marketing communications. They nurture startups who help brands and agencies identify, understand, engage with and sell to their consumers. They invest capital in these startups, coach them through a highly structured programme and connect them to potential corporate customers and investors. The aim of the game is to help these startups become sustainable, rapidly growing businesses. The thing that defines them is the laser focus on the sweet spot between startups and brands, and the action-orientated outputs. This means they invest specifically in technology startups that are building disruptive platforms, products and services that enable brands to better engage, understand and sell to their consumers.
They fuse ambitious founders with progressive brands and specialist investors. They inject smart capital, expert coaching and forge commercial connections. Through productive collaboration, they foster the fastest route to product-market fit, follow-on funding, competitive edge and revenue. Their work fits with our core values, and the believe that digital will continue to be disruptive on today’s business models.


2015: £10,000 award to help support Collectively

Collectively is a force for change. Through working together they’ve uncovered, shared and scaled-up exciting ideas for a future we all want to live in. They focus on ideas that are making our lives better today and the world better tomorrow: from lifestyle tweaks to game-changing interventions at planetary scale. They share ideas and celebrate people who are doing amazing things that help society and the environment thrive. They help those stories and ideas spread and take hold; and we helped them strengthen their publishing strategy. From entrepreneurs to academics, designers to campaigners, from the world’s biggest brands to the smallest start-ups, every day the most creative minds in the world are thinking, designing, testing, building and launching awe-inspiring new solutions to help people thrive – re-imagining food, fashion, travel, and more. This young content start-up celebrates these, and we’re delighted to have helped them on their journey.



2013 and 2014: UK regulator for online and direct marketing, the Direct Marketing Commission (DMC)

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Digital marketing is in the mainstream of marcoms and direct marketing is increasingly at the heart of digital. That’s why, when the DMC approached us, our CEO was delighted to continue the role of being one of the inaugural commissioners for the regulation of this sector. Supported by the Direct
Marketing Association, the DMC’s work is to champion industry codes and ensure best practice is followed.

Personal data is at the heart of direct marketing and the web has unlocked new types of personal data, gathered in new ways and used for new purposes. The projects we have run for the DMC include coaching workshops, research, marketing strategy advice and marketing tracking tools.

This was a £60,000 consultancy and services award each year.

2012: UK regulator for online and direct marketing, the Direct Marketing Commission (DMC)

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Digital marketing is in the mainstream of marcoms and direct marketing is increasingly at the heart of digital. That’s why, when the DMC approached us, our CEO was delighted to continue the role of being one of the inaugural commissioners for the regulation of this sector. Supported by the Direct Marketing Association, the DMC’s work is to champion industry codes and ensure best practice is followed.

Personal data is at the heart of direct marketing and the web has unlocked new types of personal data, gathered in new ways and used for new purposes. The projects we have run for the DMC include coaching workshops, research, marketing strategy advice and marketing tracking tools.

This was a £30,000 consultancy and services award each year.

2011: St Dunstan’s charity for servicemen and women

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Digital communication is a key way for charities to maintain their profile, communicate with stakeholders and raise awareness of their work. St Dunstan’s is a long established cornerstone in providing care for ex-service men and women from the armed forces here in the UK. They provide lifelong support for the blind and visually impaired, and Digital Strategy’s team were delighted to donate advice about how they can improve the effectiveness of their operations by using digital communication channels more strategically.

http://www.st-dunstans.org.uk/

2011 sustainability and recycling

We’re passionate about recycling and reducing the environmental impact of businesses. This is one of the guiding principles in our digital strategy and training programmes, and for more than 10 years we’ve been showing media companies and big brands how to switch their communications from publishers, posters and direct mail, into digital media.

With thousands of newspapers, book publishers and magazines touched by our training and strategy projects, this means billions fewer square meters of paper. In our training we aim for 50% of material to be digitally delivered, though create printed study guides because of their effectiveness as a training tool, so we print on recycled materials, and for over 10 years have recycled more than 97% of office waste.

Environmental charities we’ve supported include Greenpeace and the World Wildlife Fund WWF, that latter of which we donated consultancy time to advise the global team in Switzerland on the improvement of their own communications. For more information on our environmental policies, contact your project leads here at digital.

2011 charity donations

During this year the three charities we donated to were Oxfam for our old furniture and equipment, the Alzheimer’s Society (as our UK charity) and Medecins Sans Frontiers as our international charity.

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2010: Helping the Science Museum and other leading British museums

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This year the Science Museum and the National Railway Museum were among the many museum charities benefiting from the special £15k charity awards from the Digital Training Academy.

It’s part of our annual pledge to donate consultancy time to causes where digital strategy development can prove game-changing. The Science Museum has been a world class seat of learning and knowledge, and we were delighted to play a small role in helping their teams step forward in building a digital strategy that will inspire a new generation of online learners, the way the that the physical museums inspired many of our teams as children. If you are part of a registered charity, NGO or government social policy unit, you can apply for charitable awards of £5k-£50k by registering your interest with TheTeam@DigitalStrategyConsulting.com.

Join us by giving a little time and skill to something that can make a difference

If you’d like to find ways of joining in on one of our projects then post your comments here. Long gone are the days of shaking tins on street corners. In the digital sector we figure that most people have heaps of skills that can be deployed by the less digitally wired organisations. That might mean helping build their sites, customer contact strategies or their relationship marketing programmes. It’s deeply rewarding and you can make a real difference real fast. That’s why we’ve been doing loads of this stuff over the years.

2010: Royal National Lifeboat Institution (RNLI)

CSR-RNLI.jpghttp://www.rnli.org.uk

The RNLI is the charity behind the brave men and women who go out into the worst weather around the British Isles to rescue people in difficulty. They won the Christmas award from Digital Strategy because this year’s big freeze was sure to make their tasks even harder. Our goal is to help raise the profile and awareness of their work, building stronger cut-through through digital media.

This is a £10,000 consultancy award.

2009: UK Government’s Information Commissioner’s Office Cabinet Office (ICO)

CSR-ICO.jpghttp://www.ico.gov.uk/

Creating the right regulatory framework for online marketing and data protection is key to a healthy society as well as a healthy economy. Personal data will be the battleground for crime, justice and social cohesion, and for people and companies not up to speed with the issues, it could be uncomfortable and costly. That’s why we donated some of our time to helping the ICO’s team work on drafting a new code for the use of personal data and why we spent time and energy campaigning to raise the importance of these issues in government’s messaging. Our work included acting as readers for proposed documentation, giving guidance the way we have to ministers and departments as policy advisors in the past, and building up the right set of tools and messages for explaining these issues to industry. Now every company is processing personal data it’s never been more important.

This was a £7,500 consultancy award.

2009: UK regulator for online and direct marketing, the Direct Marketing Commission (DMC)

CSR-DMC.jpgDigital marketing is in the mainstream of marcoms and direct marketing is increasingly at the heart of digital. That’s why, when the DMC approached us, our CEo was delighted to accept the role of being one of the inaugural commissioners for the regulation of this sector. Supported by the Direct Marketing Association, the DMC’s work is to champion industry codes and ensure best practice is followed.

Personal data is at the heart of direct marketing and the web has unlocked new types of personal data, gathered in new ways and used for new purposes. The projects we have run for the DMC include coaching workshops, research, marketing strategy advice and marketing tracking tools.
This was a £15,000 consultancy and services award.

2008: UK Government Cabinet Office CSR Digital Partnership Award for National Health Service (NHS)

Connecting consumers to the right medical services is an area the internet can play a fundamental role in. That’s why Digital’s team were delighted when the UK government’s ‘Cabinet Office’ approached us about helping citizens get more value from their public healthcare provider in the UK, and increase the take-up for volunteering in medical related support charities. We wanted to help the National Health Service get more value from their massive network of websites. By forming new connections we could see ways they could connect people more effectively to both medical services and supporting charities. A summary of our strategy was included in the final policy recommendations presented by the Minister.

2007: More about MSI; more about digital channels

Marie Stopes InternationalInternational healthcare charity Marie Stopes approached Digital this Autumn to apply for our 2007 CSR Digital Partnership Award, a donation of £10,000 of digital strategy to help accelerate online communications and internet strategies. From our work in the Horn of Africa in 2000/1 we’d understood the link between population control and effective economic and agricultural development. MSI has been at the heart of this area for over 30 years and with the deep damage HIV/AIDS is inflicting on entire nations, issues of sexual and reproductive health have never been more important. We’re working with the MSI leadership and marketing teams to help build a strong digital communications programme that moves their websites to the heart of their communications mix. As part of our work we’re exploring audience segmentation strategies, the power of blogging, the development of news and content strategies, and relating all of these back through corporate goals. Sign up for the news services and watch our work unfold over the next year.

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2007: More about MSI ; more about digital channels

Marie Stopes International

Marie Stopes International is a not-for-profit sexual and reproductive health (SRH) organisation that delivers state-of-the-art programmes in: family planning; safe abortion and care; maternal & child health; and HIV/AIDS reduction and the prevention of STIs. There are 5000 people in their teams and this year they worked in 38 countries, with programmes being developed in five further countries between now and 2010.

Their websites, email, search engine strategies and databases are critical in ensuring the right content and materials discovered by the right people at the right time. The quality of medical advice on the web is mixed and MSI’s healthcare content needs to be quickly accessible, while it’s information for governments and legislators needs to translate social and medical challenges into clear policy roadmaps.

These maps show the locations of some of their programmes in Ethiopia.

Marie Stopes International in AfricaMarie Stopes International in Ethiopia

2006: Medecins Sans Frontieres becomes Digital's charity

We have helped MSF since we came across them while supporting healthcare and educational projects in Ethiopia five years ago. We helped on the first healthcare intranet in Addis (for the country's only teaching hospital) before our team began building digitally networked teaching resources to help improve university teacher training (key in overcoming development and healthcare challenges).

The courage of the MSF doctors and fieldworkers was as inspiring, as the needs they work to fill, are daunting. MSF are our Christmas charity and if you'd like to help them then you can donate here (secure link).

2006: MSF in Africa

In Ethiopia health care remains almost non-existent, and across the country MSF helps treat people with malaria, kala azar, tuberculosis and HIV/AIDS. Their new projects in the north are bringing TB treatment to nomads, and in the south their mobile clinics bring medical care and food to 60,000. Read more in the annual review.

2006: MSF in Asia

The aftermath of the Asian quake continues to affect millions. MSF teams have been on the ground since the start and you can learn more about their work in this video (Windows Media Player)

Giving time in CSR

We don't just make cash donations to our Christmas charity (MSF), we also give management time and effort to a range of organisations to help them work more effectively. Here are a few things we've worked on:

Giving our time to NGOs

  • The Teaching Hospital (Addis Ababa) - content development and knowledge management for the first medical intranet in Ethiopia
  • The English Place (Africa) - content development and management support for this Education charity
  • World Wildlife Fund (Geneva) - website and digital media development strategy

Giving time to educate the leaders of the digital networked society

  • Universities (London) - lecturing and supporting in development of courses to equip leaders of the digital networked society

Giving our time to governments to help get the framework right for the digital networked society

  • The Department of Trade and Industry (London) - supporting policy think tanks in generating ideas for more effective trading
  • The Home Office (London) - policy idea generation for how to balance the needs of public security and personal privacy in the digital networked society
  • The Ministry of Telecommunications (Addis Ababa) - policy ideas for dial-up roll out
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