International healthcare charity Marie Stopes approached Digital this Autumn to apply for our 2007 CSR Digital Partnership Award, a donation of £10,000 of digital strategy to help accelerate online communications and internet strategies. From our work in the Horn of Africa in 2000/1 we’d understood the link between population control and effective economic and agricultural development. MSI has been at the heart of this area for over 30 years and with the deep damage HIV/AIDS is inflicting on entire nations, issues of sexual and reproductive health have never been more important. We’re working with the MSI leadership and marketing teams to help build a strong digital communications programme that moves their websites to the heart of their communications mix. As part of our work we’re exploring audience segmentation strategies, the power of blogging, the development of news and content strategies, and relating all of these back through corporate goals. Sign up for the news services and watch our work unfold over the next year.
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